Brand Awards

Victory in Brand Elections 2010

The annual Brand Elections are the truest gauge of which names rule the hearts of Pakistani consumers.

Brand Elections 2010 were conducted across an electorate of 10,000 voters in 50 cities of Pakistan, and National Foods Limited emerged as the firm favorite in 5 food categories; Recipes; Jams, Jellies, and Marmalades; Pickles; Spices and Ketchup.

Overall National Foods Limited won 1^st place in Food/Household brands, and were 1^st runner up in the general Elections, competing against a total of 3500 brands.

Furthermore, an evaluation of voter profiles lead to an even prouder achievement as National Foods Limited emerged as the favorite brand of female voters. With women being the heart of the Pakistani household, we are honored to be the brand women trust the most.

Jams, Jellies, and Marmalades

National Jams, Jellies, and Marmalades are a staple on breakfast tables across Pakistan, pleasing the eye and appetite with their bright color, good fruit flavor, and uniform, soft consistency that makes them easy to spread.

National Foods Limited products won the Jams, Jellies, and Marmalades category at the Brand Elections 2010, surpassing Shezan and Mitchell’s, and proved to be the preferred choice of women seeking healthy breakfast and light meal options for their families.

Pickles

Tart, tangy, mouthwatering pickles are a versatile accompaniment to popular Pakistani foods regardless of time of day, eaten with just as much relish at breakfast, as with lunch and dinner.

National Pickles are legendary for their unique taste that effortlessly combines beloved traditions with modern, hygienic processes, and placed 1st in their category at Brand Elections 2010

Recipes

National Foods Limited pioneered the pre-blended Recipe masalas in the 70s, that let our customers recreate the subcontinent’s most popular ethnic dishes with excellent results every time.

A tried and trusted helper of homemakers for over three decades, National Recipes came in top of recipes category in Brand Elections 2010

Spices

Nobody does spices quite like National Foods Limited. Our history marks us as the first company to retail powdered spices during an era when consumers mistrusted any product that was not freshly ground right before their eyes.

More than 30 years later, we’re still the number one choice of women all around the country. National Foods Limited spice products came out clear winners of the designated category during Brand Elections 2010, winning the title by a mile.

Ketchup

Ketchup brands vie for supremacy in a very tough battlefield. Ketchup is also more severely judged than other kinds of food, because while it is exceedingly popular among adults, by far the largest consumers of ketchup are children – and children are very hard to please.

We’re proud to say that National Foods Limited has succeeded in meeting Pakistani children’s high ketchup standards year after year. Delivering the perfect balance of tart and sweet, National Tomato Ketchup stood 1^st at the Brand Elections 2010, leaving other competitors far behind by tremendous margins.